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1. You can make a million dollars or more in mail order, but it's going to require a
complete understanding of the business as well as a little bit of know-how on your
part. New millionaires are made every day in mail order, but not before they've "paid
their dues", and put up a sizeable investment.
2. Profitable mail order operations are money-makers because of three basic things: 1)
They offer a product that costs very little to produce; it's something that once
produced, can be reproduced in quantity at little or virtually no cost; and it costs very
little to deliver it to their customers - not withstanding the fact that this product must
be something "everyone would like to have". 2) They promote their products with
first class advertising - reaching their potential customer via every means possible. 3)
They use good business management and/or cost control to keep their production,
advertising, printing and shipping costs at a bare minimum.
3. With these things in mind, let's talk about the product...
4. In selecting a product to sell, one should always do his homework, or market research,
before investing too much of his time or money. This simply means "finding out" what
the people "want to buy;" determining his costs to produce and sell this product to
them; and ultimately, knowing what his true profit picture is going
to be.
5. Thus, the important thing to remember "BEFORE" you get going with a mail order
business, is that if you don't have the "right" product, you'll never do much more than
break even. To much money, time and effort is wasted by people trying to sell
something that no one wants to buy!
6. The second thing to know, and fully understand about profitable mail order operations
is advertising.
7. Advertising is the "life-blood" of any business, but particularly so with a mail order
business - otherwise how are your potential customers going to know what you have
for sale? The better your advertising, and your abilities to use it profitably, the more
money you're going to take in. It's just that simple, but there's a whole lot more to it
than just a quick reading of these words.
8. Mail order advertising means the ads you place in all the publications catering to your
potential customers. It also includes the sales letters and/or circulars you send out via
direct mail or as follow-up materials with your orders. And, it also encompasses any
radio/television as well as word of mouth or free publicity blurbs you
might get.
9. In order to turn a profit with a mail order business, you've got to know how to write a
good classified ad - how to put together an order-pulling display ad - how to
write/design a winning advertising circular - and how to create an image of credibility,
as well as "angles to play" in order to get free publicity.
10. The bottom line here is simply that if you don't understand advertising, and in
particular, mail order advertising - and you can't afford to pay a proven, professional
mail order advertising copywriter to do it for you - then you're either going to have to
learn how to do it for yourself or forget the dream of making a fortune in mail order.
Remember, you're going to have to invest advertising dollars to make money in mail
order, but unless your advertising pulls in the orders for you, you'll just be wasting
your time and money. Finally, let's discuss profitable business management and cost
control.
11. Very few people invest money in a new car, a new house or the selection of a doctor
without "finding out" as much about their contemplated investment as possible.
Starting or getting involved in a mail order business should be taken just as seriously.
It's imperative to learn all there is to know about running a mail order business - to
know your actual investment in time, money and actual profit...
12. The point is that before you invest, you should figure out the costs of producing the
product or service you're offering for sale... You should know how much it's costing
you to sell each unit of your product and get it to your customers - And you had better
have a follow-up line of products to sell after you've made that first
sale...
13. Some of the "Insider Secrets" used by successful mail order operators include setting
up partnership investments - you offer professional advertising copywriters a
percentage of the business in exchange for their help with your advertising needs...
You offer printing shops a percentage of the business in exchange for supplying you
with your printing needs... Besides offering your potential customers with things to
buy, you include other things such as mailing lists, print and mail services and product
dealerships...
14. It's important that you know what your costs are to sell your products; to use your
imagination to get other mail order operators to share your costs with you; and to
reduce your expenses as much as you can. This means that if your costs per sale
amounts to $1.50, leaving you with a profit of 50 cents per sale, you're going to have
to make 200 sales before claiming $100 in profits. Considering you were able to pull
in a response of 3% from a mailing of 1,000 offers, you'd end up with ninety sales and
a profit of less than $50...
15. What we're trying to pass along is simply that before you get involved in a mail order
business, be sure that you select a product that the whole world "wants" to buy - then
make sure that your advertising reaches the people "standing in line" and wanting to
buy whatever it is you're trying to sell - and finally that you've got all of your costs
reduced to the bare minimum...
16. Too many people wanting to "get rich quick" in mail order sales, jump in without
knowledge of whether or not the product or service they're offering will sell. They
invest money in pre-furnished advertising materials, envelopes, a rubber stamp with
their name and address, time to fold and stuff these advertising materials, mailing lists
and postage. From there on, it's an unending "rat race" to recoup their money and
time.
17. Our advice is simply to investigate everything before you get involved - be assured of
how many sales you can make relative to the number of offers you send out - your
printing and mailing costs to bring in orders, as well as how much time you're going to
have to devote - and finally exactly how much of a real profit you can
claim...
18. The more you know about mail order sales, the easier it'll be for you to select a
product or service that you can use to pile up a fortune for yourself. So, it is just
everyday common sense to "look into the possibilities" before committing yourself -
laying out a complete plan for a mail order business on paper - getting all the helpers
or services lined up at absolute minimum costs to yourself - and then launching your
business with confidence as well as dedication.
19. Don't get involved in a mail order business without market research, plus complete
awareness of all costs needed to launch and/or sustain your business; and of course the
kind of profit you can count on. At the bottom line, it's going to cost you an
investment of time and money, regardless of what you try to sell by mail order - check
it out before you get involved.
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