Starting and making money with a mail order business is easy and inexpensive.
However, there are three things of absolute importance that must be considered before
you begin.
The first consideration is your product, then there's your capability to advertise,
and finally you have to have a handle on your operating costs.
One of the most profitable and easiest products to sell via mail order are short, no-
nonsense reports and folios that guide or instruct other people in how to make money.
Reports such as this one.
Look at it this way, the majority of the people in the world are looking for a
"magic method" of making money without putting forth too much effort, time or money.
You write or buy the reproduction right to 100 different titles - titles that appeal to these
people looking for that "magic method" to riches - circulate a list of these reports, priced
at $2 to $3 each, and you've got yourself a real gold mine! Sell a thousand copies of each
of these reports each year, and in 10 years you will have made a million dollars or more!
It's easy - it's being done every year - and you can do it too!
Advertising is the life-blood of any mail order business - for a direct mail
enterprise, it's the mailing list. But with an honest mail order business, your real profits or
losses will depend almost exclusively on your advertising.
Classified ads are the safest and simplest way to get started. Regardless of what
you're selling, the best way to drum up business is through what is known as the "two
step" approach. Advertise a "loss leader item" such as: FREE REPORT! $50,000 a year
profits with a spare-time business from your home. Details for SASE to : (Your name &
address).
Start out by running this ad in as many of the mail order publications as you can
afford, keeping your costs as low as possible. When you receive responses from these
ads, simply take one of your one-page "How-To" reports and slip it into the self-addressed
stamped envelope that you received, along with a listing of your other materials you have
for sale - see our enclosed list of other money making reports - and along with an order
form showing your address - send it back out to them.
With this kind of plan, you'll be building a mailing list which you can rent out or
sell as soon as you've accumulated a thousand or more names. Renting and/or selling
mailing lists of people who have responded to your ads can be big money for you - all by
itself - simply by renting or selling the same list over and over to
different people.
At the same time, you should clip off the postage stamps from all your incoming
mail. When you've acquired a shoebox full of these stamps, you can sell them. A couple
of buyers are: Fun Mates, PO Box 6466, San Francisco, CA 94101 and, DuVall Press,
920 W. Grand River, Box 14, Williamston, MI 48895.
Save the envelopes - you can sell them to just about anybody, or specifically to:
Prime Source List Corp., 103 Washington Street, Morristown, NJ 07960 or List Buyers
Group, Manalapan 1000 Office Park, Manalapan, NJ 07726.
The same thing holds true for your "filled in" order coupons. Save them, and
when you've acquired a box-full or more, ask around and see who wants to buy them from
you. In many instances, these little extra-money making efforts
can keep you going.
So, you've received a number of SASE in response to your ad for a free money-
making report - the report that you send out should be a one-page or two page report that
pretty much describes how a person could take an idea and make an unlimited amount of
money, if he has initiative to put it into action. This is your "giveaway" or loss leader item
- what you use to set the stage for presentation of your catalog or entire inventory of
reports.
Generally speaking, out of the total number of people sending in for your free
report, and to whom you included a complete listing of all your other reports, you can
expect about one third of them to send in another order for other reports from your list.
This is where you'll start making money, and why this approach is called "two-step"
approach.
Basically, after more than 20 years in the mail order business, we've found that the
package you send out to the people sending in for the free report, should be put together
thusly: Top page) A full page advertisement selling a book or business plan. Second
Page) A complete listing of the other reports you have available such as our enclosed list
of reports... Third page) The report they ordered... You could then enclose a couple of
coupon-sized "ride-alongs" for other offers or order forms to buy other things from you,
such as mailing lists. If you can handle print & mail services, you might include a coupon
for that.
Basically, that's all there is to getting started with a profitable mail order business...
Selecting a product that sells: How To Reports - Advertising to pull in a list of interested
buyers, and following up with your catalog: Your list of money making reports - and
finally, a good handle on your operational costs.
If you own a photocopy machine, a printing press or a quick print shop - you've
got it make and can make an unbelievable amount of money almost overnight. If you
don't own a photocopy machine or a printing press, and cannot afford to either lease or
buy one, then your best bet would be to shop around and come up with a working
agreement with someone or a shop that has one of these machines.
Have a copy shop or print shop run you off a supply - if at all possible, a thousand
copies of each report. You then agree to give or allow your "printer" 25 cents from the
sale of each report that you make. You could total your sales and square your records at
the end of each month, every 90-days, six months or once a year. Remember, if you sell a
thousand copies each of 100 different reports over 12-months, you'll be talking about a
gross income of $100,000 - and that could all happen from your initial press run or
inventory supply.
To make it all as simple and effortless as possible, either buy, build or have built,
shelving to fit in your garage or basement to hold your inventory. Simple shelf space with
slots for 100 different reports is all you'll need. Then when the orders come in, you simply
pull the report orders from the shelves, slip them into an envelope with your pre-printed
follow-up offers and once a week, drop them off at the post office.
Relative to fulfilling orders - you've got to ship whatever it is you're selling within
30 days from the date you receive the order. If there's some problem that keeps you from
fulfilling the order within that period of time you have to notify the customer of the delay
and give him the option of getting his money back. The only ads that allow you to slide
through that 30 day time limit are those that state specifically that the customer should
allow x-number of weeks for delivery. Prompt shipment of the customers' order within a
couple of days after receipt, will also build your credibility and image with your customers
- resulting in more sales down the line for you.
You should be able to allocate your time to handle such a business on a part-time
basis - in addition to your regular job - until the orders start rolling in. When that
happens, you may want to hire some "contract help" or perhaps quit your job and devote
all your time to it.
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